Our Story

KIDS INC came about while I was on maternity leave with my first child in 2015. I wanted to create my own business after years of working in jobs which, on the whole, I hated. I wanted to do something I enjoyed, that interested me and did not feel like work. Seven years of dreaming and finally KIDS INC was born.

I hope we’ve created a brand that can stand the test of time. Clothes that can be loved, worn and washed lots and then passed on to siblings and friends. In designs that are fun and colourful.

It’s important to me that everyone involved in this brand and everyone in the manufacturing and supply chain are paid fairly and treated well. So our prices might not be as low as the big brands – but still great value!

I hope you love what we’ve created,